Small Business Saturday

You’ve heard of Cyber Monday? If not, this is the Monday following Black Friday (after Thanksgiving) when, apparently, everyone goes back to work and shops online from the comfort of their office or cubicle! Anyway, there’s now Shop Small Business Saturday® . This effort is designed to channel sales to small businesses all around the U.S. on the Saturday after Black Friday.

If you are a small business and want to take advantage of this marketing effort, check out the American Express® toolkit at <a href="http://pages.americanexpress.com/track?type=click&enid=bWFpbGluZ2lkPWFtZXJpY2FuZXhwcmVzc29wZW5CZXRhY3VzdC0xMTc2LTExMzYtMC0xMTMwLXByb2QtMTA4Jm1lc3NhZ2VpZD0wJmRhdGFiYXNlaWQ9MTA4JnNlcmlhbD0xMjk5NTIwMDQwJmVtYWlsaWQ9dHdyaWdodEB0b2NhZmFtaWx5c2VydmljZXMuY29tJnVzZXJpZD00MTA1MTMtMSZleHRyYT0mJiY=&&&amp;http://www.facebook.com/shopsmall?mkt_tok=3RkMMJWWfF9wsRonuqvPZKXonjHpfsX86uw…” style=”color: #006890;”>facebook.com/shopsmall. According to an American Express Open email I received, this subsite will provide “tools and resources that can help attract customers and grow your business.” It will also “help your business reach new customers throughout the year”. Good luck!
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About Tiffany C. Wright - The Resourceful CEO

Tiffany C. Wright is the author of “The Funding Is Out There! Access the Cash You Need to Impact Your Business” and “Solving the Capital Equation: Financing Solutions for Small Businesses.” She is the founder of The Resourceful CEO, which helps owners of small/medium-sized businesses prepare their businesses for sale. Tiffany has an MBA from the Wharton School of Business, sits on non-profit boards and serves as a business mentor with the Cherie Blair Foundation.
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