Tech Start-Ups Make Inroads Into Large Corporations

I just read an article in the Wall Street Journal about the rise in acceptance of business start-ups by large corporations. According to the article, large corporations such as Vanguard Health Systems are broadening their base of technology companies beyond the Microsofts, Ciscos, and Oracles of the world (i.e., other large corporations). More are relying on the quickness, nimbleness, and flexibility of smaller companies.

The article states that CIOs, the perennial technology decision makers, are the ones leading the charge. This bodes extremely well for tech and related startups. If you have a tech company and want to make inroads into a large corporation, pursue the CIO. Stay away from the IT Director and others. Go straight for the top. Even go for the CFO. Think big and it will pay off.

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About Tiffany C. Wright - The Resourceful CEO

Tiffany C. Wright is the author of “The Funding Is Out There! Access the Cash You Need to Impact Your Business” and “Solving the Capital Equation: Financing Solutions for Small Businesses.” She is the founder of The Resourceful CEO, which helps owners of small/medium-sized businesses prepare their businesses for sale. Tiffany has an MBA from the Wharton School of Business, sits on non-profit boards and serves as a business mentor with the Cherie Blair Foundation.
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