Questions to Ask When Making a Sale

I read an article in the American Express Open newsletter about ten questions to ask customers to boost sales. The article then made me think of a few ideas of my own. Here are two questions to ask your existing or prospective customers when making a sale:

  • Who is/who are the decision makers? The answer here could help you save invaluable time. If you are an IT firm spending a lot of time selling to a company’s director of IT but it’s the CFO who makes the decision, if you make a sale, it will probably be one-off or short term. If you’d asked who the decision maker was and involved the CFO in the discussions, you could have had a long term contract. But it’s never too late to move up. 🙂
  • What trends do you see as having a major impact on your business? Or, put another way, is there anything on the horizon that could skew your business decisions in general, purchasing decisions in particular, either way?

What are the questions you ask customers?


About Tiffany C. Wright - The Resourceful CEO

Tiffany C. Wright is the author of “The Funding Is Out There! Access the Cash You Need to Impact Your Business” and “Solving the Capital Equation: Financing Solutions for Small Businesses.” She is the founder of The Resourceful CEO, which helps owners of small/medium-sized businesses prepare their businesses for sale. Tiffany has an MBA from the Wharton School of Business, sits on non-profit boards and serves as a business mentor with the Cherie Blair Foundation.
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