According to Inc.com, Profitably is “a Web tool that automatically pulls QuickBooks financial data and generates reports on employee performance, customer profitability, cash flow, channel profitability, etc. You’ll get more charts and spreadsheets than you can imagine, all without manual data entry.”
I also like this excerpt from the same article: The author’s friend, an accounting expert and business owner “went straight to one of the dots in the “dog” section of the chart; “dogs” are high-volume, low-profit customers. He clicked to see detail, saw the P&L (more L than P by far) for that customer, and started cussing.” Hah! I’d say that speaks volumes.
To read the entire Inc.com article, click on the title: Master Your Financials: No Financials Required.