Want to Attract Investors? Be Coachable

Check out this excerpt from, How to Pitch Investors: Four Tips from TechStars New York: by Eileen P. Gunn

‘Be coachable.
These professional or semi-professional investors pride themselves on “adding value,” to the companies they invest in. They want to know you’re interested in their industry knowledge, technical savvy and contacts, not just their money.

Billings notes that several of the program mentors who introduced one of the companies “made a point of saying how receptive they were to feedback.” His advice to entrepreneurs who are making an appeal to VCs and angels: “Don’t be the smartest guy in the room.”

“We tell the companies early on to make sure to actually ask for something in their presentation,” says David Tisch, managing director of TechStars New York. This means requesting a specific sum of money to accomplish a particular goal, like expanding into new markets. It also means stating how you’d like your investors to help you.’


I am highlighting this tip because it is important. I remember speaking with a few people from ATDC (Atlanta Technology Development Center) at Georgia Tech. They said that the entrepreneurs who reaped the greatest advantages from their program were those that were coachable. Those that were not were arrogant and resistant to input. They also had a much more difficult time finding venture capital. (Word gets around.) Yes, entrepreneurs tend to be a stubborn bunch (you have to be with so many people letting their fears make them tell you what can’t be done), but your company – and you – grow best when you are receptive to input from knowledgable sources.






About Tiffany C. Wright - The Resourceful CEO

Tiffany C. Wright is the author of “The Funding Is Out There! Access the Cash You Need to Impact Your Business” and “Solving the Capital Equation: Financing Solutions for Small Businesses.” She is the founder of The Resourceful CEO, which helps owners of small/medium-sized businesses prepare their businesses for sale. Tiffany has an MBA from the Wharton School of Business, sits on non-profit boards and serves as a business mentor with the Cherie Blair Foundation.
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