Small Business Customer Loyalty Tips

There are some good tips in the following article. Take some of the tips lightly. You’re not meant to be prescient, you just want to do as the subtopic suggests.Nor will one bad egg nullify a customer relationship…as long as you catch it early enough.

 

 

Seven Tips for Building Customer Loyalty

Treat returning customers right and they’ll return the favor.

By Micah Solomon   |   April 13, 2011

Loyal customers can be an important driver of sustainable business growth. They’re usually much less price-sensitive, can be nearly immune to competitive entreaties, and can become a powerful marketing arm, going out of their way to promote and defend your company online and off — for free.

If you’re looking for ways to foster greater customer loyalty, consider these tips.

1. Anticipate customer wishes. When a customer’s need is met before it has been expressed, it sends the message that you care about the customer as an individual. It doesn’t require telepathic ability, just paying attention and knowing your customers.

Read the rest of the Entrepreneur.com article.

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About Tiffany C. Wright - The Resourceful CEO

Tiffany C. Wright is the author of “The Funding Is Out There! Access the Cash You Need to Impact Your Business” and “Solving the Capital Equation: Financing Solutions for Small Businesses.” She is the founder of The Resourceful CEO, which helps owners of small/medium-sized businesses prepare their businesses for sale. Tiffany has an MBA from the Wharton School of Business, sits on non-profit boards and serves as a business mentor with the Cherie Blair Foundation.
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